← Back to Work

SITE

pagesix.comr

MY ROLE

Digital Creative Director – UX/UI, Website Design, Branding, Design System, Product Design, Design Ops, Design Strategy, Research, Creative Mentor

As an iconic New York Post gossip column and website reporting on celebrity news and high society gossip, Page Six needed to embody a digital experience that showed sophistication with an edge.

I led the New York Post Digital Design team through redesigns, product and feature launches, branding, and marketing promotions for the complete Page Six online experience.

Irresistible celebrity news and gossip

Like gossip? Page Six is the place to get the latest and exclusive celebrity and entertainment news. I applied the same principles of quality design of the bold coverage extended from the New York Post to the Page Six experience.

PROJECT

Page Six Style

SKILLS – UX/UI, Website Design, Branding, Design System, Product Design, Design Ops, Design Strategy, Research, Marketing, Email

DESIGNERS – Tiffany Ahee, Samira Villamor, John Friese, Jessica Liner, Eva Figura

Page Six Style has the latest news on celebrity style including fashion trends, red carpet photos, and beauty tips. I was responsible for the complete design strategy and execution from ideation to launch.

Launching a fashion news site with style

As with any new product launch, it’s best to create a design system.

Promoting style

Working with the new Page Six Style Chief Editor, Elana Fishman, and the then Page Six Chief Editor, Maggie Coughlan, we created a set of themes that catered to a more fashionable audience while still maintaining the Page Six voice with the taglines: "Dressed to obsess". I then worked with my talented team to design a set of promotional collateral and ad units that brought click-throughs to the Page Six Style index page.

Podcasts

PROJECT

Page Six Style

SKILLS – Branding, Art Direction, Design Strategy, Research, Marketing

DESIGNERS – Eva Figura

Page Six expands into audio with the release of the We Hear podcast. I led and executed the creative direction for the brand identity, podcasts covers, promotional units, and editorial art for the complete collection of podcasts from Page Six that also include Page Six Hangover and Hookedup to Hitched.

We Hear

Housewives Hangover

Hooked Up to Hitched